Privacy Policy

Effective date: July 22, 2026

IntentForms, a registered company in the United Kingdom, operates HSMA and related services (the "Service"). This Privacy Policy explains what information we collect, how we use it, and the choices you have.

Information We Collect

We may collect information you provide directly, such as details submitted through forms (for example, product registration), and communications you send to us.

We may also collect limited technical information automatically when you use the Service, such as device and browser information, pages viewed, and interaction data, to help us operate and improve the Service. This may include analytics tools and event trackers that help us understand how people use HSMA, which pages or features are used, and which journeys lead to inquiries or conversions.

How We Use Information

We use information to:

  • Provide and maintain the Service.
  • Respond to inquiries and support requests.
  • Review and publish marketplace listings you submit (where applicable).
  • Improve usability, performance, and content.
  • Measure usage, engagement, and conversions through analytics and event tracking.
  • Monitor and help prevent fraud, abuse, or security issues.

Sharing

We may share information with service providers that help us operate the Service (for example, hosting, analytics, event tracking, and infrastructure providers). We may also share information if required by law or to protect rights, safety, and security.

Where you authorize or request it, we may share relevant information with partner providers so they can contact you about purchasing weight loss services or a treatment plan, process your request, or continue your journey with the provider you choose.

Data Retention

We retain information for as long as needed to operate the Service and for legitimate business purposes, unless a longer retention period is required or permitted by law.

Security

We use reasonable administrative, technical, and organizational measures to protect information. No method of transmission or storage is completely secure.

Your Choices

You can contact us to request access, correction, or deletion of information you have provided, subject to applicable legal requirements and exceptions.

Contact

For privacy questions or requests, email [email protected].